Museum of Neon Art (MONA)
USA
Since ancient times the Rose has served as a symbol of love, as well as a way to communicate sympathy and sorrow.
Here, in the signage for Samuels Florist, a rose sits in solitude. This is a condition many of us are familiar with in the age of covid.
We bloom alone to show love and care to our community and to minimize the grief and loss that our nation has faced.
The day will come when we will gather again and blossom together, till that time comes we will find new ways to light up our world.
-Corrie Siegel, MONA Director
Samuel’s Florist Neon Sign- 1950s
Samuel’s Florist has served the Burbank community since 1937. In the mid-1950s, the business moved to a commercial building on West Olive street designed by architect John Lautner who is best remembered for his work in the development of the Googie style.
Although the business no longer operates from the brick and mortar store, the building still stands today.
The gorgeous neon sign with its iconic rose was donated to MONA in 2018.
-Eric Lynxwiler, MONA Board of Trustees President
